Clarity for Complex Work
I’m a communications and content strategist, helping organisations turn research and data into advocacy that creates change. I work at the intersection of analysis and communication; designing content systems that scale, shaping what questions matter, identifying compelling insights, and crafting narratives that deliver the message.
“Kim has an uncanny ability to understand your strategic requirements and deliver way beyond your expectations, however high they are.”
Cut through complexity
Who I work with
Research institutions, policy organisations, social change initiatives, EU-funded projects, and mission-driven tech companies. Organisations doing work that matters but is hard to explain.
You might be translating evidence for policymakers, explaining a technical product to non-technical users, building support for systemic change, or finally getting your content operations in order. The work is substantive but perhaps the communications, or the systems behind them, haven't caught up.
I'm especially drawn to work at the intersection of technology and public consequence: AI governance and ethics, data policy and storytelling, transparency and interoperability, digital rights, and the spaces where evidence needs to shape decisions. I'm equally interested in the infrastructure underneath; how content is organised, governed, and made to work at scale. If you're working in these areas and need someone who is passionate about the substance, I'd love to talk.
How I help
Communications strategy
Starting with an audit of your current communications and a deep dive into your audiences, I develop a strategy that connects your work to the people who need to hear about it. Deliverables typically include stakeholder mapping, prioritised objectives, channel and format recommendations, key messages for different audiences, and a practical implementation roadmap with KPIs.
Stakeholder engagement
I help you build meaningful relationships with the people who matter to your mission: policymakers, funders, partners, practitioners, or the communities your work is aiming to serve. Starting with stakeholder mapping, I develop engagement strategies tailored to each group, whether that's funder stewardship, policy dialogue, consortium coordination, or community consultation. I also create the materials that support these relationships, like briefing packs, event materials, progress reports, or advocacy toolkits.
Content design and development
I help organisations structure and produce content that works both as a system and as individual pieces. On the design side, this includes information architecture, content models, editorial workflows, and UX writing. On the development side, I create expert content on complex topics: white papers, technical articles, research summaries, policy briefs, webinar scripts. If your subject matter is dense and your audiences are demanding, I deliver the depth demanded.
Narrative and messaging
This is for organisations who struggle to articulate why their work matters, or whose communications have fallen behind progress. Through interviews, document review, structural editing, and workshops with your team, I help define positioning, surface key messages that bridge gaps, build a messaging framework, and develop the narrative and storytelling content that puts it to work: case studies, impact stories, explainer material, flagship reports.
Ways of working
I work on discrete projects with clear deliverables, or as a fractional communications lead for organisations that need ongoing strategic capacity without a full-time hire. In a fractional role, I become part of your team: setting direction, managing delivery, advising on decisions, and building capability over time. This works well for research programmes, funded projects with multi-year timelines, or organisations in transition who need senior communications thinking on a sustained but flexible basis.
Projects I’ve supported
Testimonials
“Kim consistently demonstrated excellence, strategic insight, and a strong commitment to delivering high-impact communications. The BDTI initiative required clear, compelling communication to reach diverse stakeholders across multiple sectors, different levels of data ready maturity, and languages. Kim brought the combination of creative strategic thinking and disciplined execution this environment demanded.
She stands out for her ability to craft communication items and outputs that resonates with both technical and non-technical audiences. A critical strength when communicating data innovation initiatives to wide, multilingual European public administration audiences.”
- Maria Claudia Bodino, Policy Officer at European Commission
“Kim provided excellent support to CES, helping us to grow our digital communications and enhance the skills of our in-house team. She was able to understand our culture and approach, and produce high-quality content that met the needs of our audiences and really maximise the resources that we have.
She was always responsive and helpful, even at short notice, and provided expert guidance and support to our team.”
- Claire Lavery, Knowledge & Communications Lead at Centre for Effective Services
“Kim has done an outstanding job sharpening our positioning and focusing our message on key segments. Her user-centred approach established a connection that resonates with our customers and their journey. She’s converted this into engaging content on our website, blogs, social channels and white papers, all aligned with our SEO/SEM strategy.
Kim’s plan of action is growing our organic, earned, and paid search results. She is a major contributor to our success and a pleasure to work with.”
- Alan McNab, former CEO at CompeteIQ
“Kim brought a structured and analytical approach to our chaotic content strategy. Her innate interpersonal skills and instinct for understanding the audience drove us to deliver measurable results. She set us up for future success by diligently helping us to understand the fundamental processes underpinning great content.
Kim has an uncanny ability to understand your strategic requirements and deliver way beyond your expectations, however high they are.”
- Neil Campbell, former CMO at Media Players
