Kim Gillick | Strategic Communications
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Kim Gillick Communications

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Clarity for Complex Work

I’m a communications and content strategist, helping organisations turn research and data into advocacy that creates change. I work at the intersection of analysis and communication; designing content systems that scale, shaping what questions matter, identifying compelling insights, and crafting narratives that deliver the message.

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“Kim has an uncanny ability to understand your strategic requirements and deliver way beyond your expectations, however high they are.”

Cut through complexity

I work with research institutions, policy organisations, social change initiatives, EU-funded projects, mission-driven tech companies, and more. I help organisations doing work that matters but is hard to explain.

You might be translating evidence for policymakers, explaining a technical product to non-technical users, building support for systemic change, or finally getting your content operations in order. You’re doing the work but perhaps the communications, or the systems behind them, haven't caught up.

I'm especially drawn to work connecting technology and public consequence: AI governance and ethics, data policy and storytelling, transparency and interoperability, digital rights, and the spaces where evidence needs to shape decisions. I'm equally interested in the infrastructure underneath; how content is organised, governed, and made to work at scale. If you're working in these areas and need someone who is passionate about the substance, I'd love to talk.

Trusted by

Trusted by

European Commission
Centre for Effective Services
Enterprise Ireland
Accenture
Stack Overflow
Dublin Dance Festival

How I help

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Communications strategy 

Starting with an audit of your current communications and a deep dive into your audiences, I develop a strategy that connects your work to the people who need to hear about it. Deliverables typically include stakeholder mapping, prioritised objectives, channel and format recommendations, key messages for different audiences, and a practical implementation roadmap with KPIs.

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Stakeholder engagement

I help you build meaningful relationships with the people who matter to your mission: policymakers, funders, partners, practitioners, or the communities your work is aiming to serve. Starting with stakeholder mapping, I develop engagement strategies tailored to each group, whether that's funder stewardship, policy dialogue, consortium coordination, or community consultation. I also create the materials that support these relationships, like briefing packs, event materials, progress reports, or advocacy toolkits.

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Content design and development

I help organisations structure and produce content that works both as a system and as individual pieces. On the design side, this includes information architecture, content models, editorial workflows, and UX writing. On the development side, I create expert content on complex topics: white papers, technical articles, research summaries, policy briefs, webinar scripts. If your subject matter is dense and your audiences are demanding, I deliver the depth demanded.

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Narrative and messaging

This is for organisations who struggle to articulate why their work matters, or whose communications have fallen behind progress. Through interviews, document review, structural editing, and workshops with your team, I help define positioning, surface key messages that bridge gaps, build a messaging framework, and develop the narrative and storytelling content that puts it to work: case studies, impact stories, explainer material, flagship reports.

Ways of working

I work on discrete projects with clear deliverables, or as a fractional communications lead for organisations that need ongoing strategic capacity without a full-time hire. In a fractional role, I become part of your team: setting direction, managing delivery, advising on decisions, and building capability over time. This works well for research programmes, funded projects with multi-year timelines, or organisations in transition who need senior communications thinking on a sustained but flexible basis.

Projects I’ve supported

DG Translation: Multilingualism Communications EvaluationDG Translation: Multilingualism Communications Evaluation
DG Translation: Multilingualism Communications Evaluation
Public sector
DG DIGIT: Building a Data Literacy MovementDG DIGIT: Building a Data Literacy Movement
DG DIGIT: Building a Data Literacy Movement
Public sector
Communicating Evidence to ActionCommunicating Evidence to Action
Communicating Evidence to Action
Not for profit
DG COMM: Social Media Programme EvaluationDG COMM: Social Media Programme Evaluation
DG COMM: Social Media Programme Evaluation
Public sector
DG HR: Corporate Coaching Programme EvaluationDG HR: Corporate Coaching Programme Evaluation
DG HR: Corporate Coaching Programme Evaluation
Public sector
Transforming Technical Research into Strategic InfluenceTransforming Technical Research into Strategic Influence
Transforming Technical Research into Strategic Influence
Agribusiness advisory
Content Strategy for a Major Irish Health InsurerContent Strategy for a Major Irish Health Insurer
Content Strategy for a Major Irish Health Insurer
Insurance
Making complex technology understandableMaking complex technology understandable
Making complex technology understandable
Emerging Technology
Strategic Communications FoundationStrategic Communications Foundation
Strategic Communications Foundation
Agribusiness advisory
Data-Informed Brand Repositioning for SaaS GrowthData-Informed Brand Repositioning for SaaS Growth
Data-Informed Brand Repositioning for SaaS Growth
B2B SaaS
Positioning Irish exporters for a post-Brexit marketPositioning Irish exporters for a post-Brexit market
Positioning Irish exporters for a post-Brexit market
Government agency

Testimonials

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Kim consistently demonstrated excellence, strategic insight, and a strong commitment to delivering high-impact communications. The BDTI initiative required clear, compelling communication to reach diverse stakeholders across multiple sectors, different levels of data readiness, and languages. Kim brought the combination of creative strategic thinking and disciplined execution this environment demanded. She stands out for her ability to craft outputs that resonate with both technical and non-technical audiences — a critical strength when communicating data innovation initiatives to wide, multilingual European public administration audiences.

Maria Claudia Bodino
Policy Officer, European Commission
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Kim provided excellent support to CES, helping us to grow our digital communications and enhance the skills of our in-house team. She was able to understand our culture and approach, and produce high-quality content that met the needs of our audiences and really maximised the resources that we have. She was always responsive and helpful, even at short notice, and provided expert guidance and support to our team.

Claire Lavery
Knowledge & Communications Lead, Centre for Effective Services
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Kim has done an outstanding job sharpening our positioning and focusing our message on key segments. Her user-centred approach established a connection that resonates with our customers and their journey. She converted this into engaging content across our website, blogs, social channels and white papers, all aligned with our SEO/SEM strategy. Kim's plan of action grew our organic, earned, and paid search results. She is a major contributor to our success and a pleasure to work with.

Alan McNab
Former CEO, CompeteIQ
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Kim brought a structured and analytical approach to our chaotic content strategy. Her innate interpersonal skills and instinct for understanding the audience drove us to deliver measurable results. She set us up for future success by diligently helping us to understand the fundamental processes underpinning great content. Kim has an uncanny ability to understand your strategic requirements and deliver way beyond your expectations, however high they are.

Neil Campbell
Former CMO, Media Players
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Ready to communicate with impact?

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