Insight-Led Communications for Global Food & Agriculture Policy
Farrelly & Mitchell produces authoritative research on critical food and agriculture issues, from global food loss and waste to Africa's path to food self-sufficiency. Their consultants generate rigorous 30-50 page technical reports packed with data, analysis and recommendations.
The problem: these reports needed transforming from dense technical documents, to actionable insights capable of influencing international investors and government ministers.
The firm needed someone who could sit between their technical experts and their high-level audiences—someone who could identify the key messages that would resonate, and shape them into narratives that opened doors.
My role: The bridge between evidence and action
I served as the insight translator, transforming technical research into strategic communications that influenced decision-makers across four regions.
What I delivered:
Strategic report transformation: Restructured four major technical reports on topics including global food loss and waste, Africa's food security trajectory, consumer trends in F&B M&A, and de-risking agricultural transactions. I reshaped the narrative architecture to lead with what matters most to time-pressed executives.
Executive summaries for web and outreach: Authored web-ready summaries that distilled complex research into compelling entry points, designed to drive engagement and requests for the full reports.
Video script development: Created scripts for corporate videos and partner interviews that communicated firm expertise and service value to prospective clients.
Thought leadership content: Developed multiple insight articles optimised for both audience engagement and search visibility.
The approach
My process involved working directly with the source material and subject matter experts to understand what the data said and what it meant for different stakeholders:
- Insight extraction: Reading technical drafts to identify the findings that would resonate with ministers versus investors versus industry executives.
- Narrative restructuring: Reorganising report architecture to lead with strategic implications.
- Message distillation: Creating layered communications: one-page summaries for initial outreach, detailed reports for deeper engagement.
- Audience calibration: Tailoring language and emphasis for different regional and stakeholder contexts.
The impact
The transformed reports became primary briefing documents for ministerial-level consultations and investor dialogues across Saudi Arabia, UAE, Ghana, and Kenya. They served as conversation starters, opening doors that technical documents alone couldn't.
"We had a great experience working with Kim and have no hesitation in recommending her." — Malachy Mitchell, Founding Partner
Key insight
Technical expertise alone doesn't drive policy change. The value lies in bridging the gap between rigorous research and the narratives that move decision-makers to act. This project demonstrated how strategic communications can transform good research into influential briefing tools.
